Emma Rinneheimo is an independent Art Director. She specializes in solving complex brand and visual communication challenges.

Below few examples what I do.

Brand Identity, Print & Digital Ecosystem Design

Emma's Role

Art Director

Client

Regatta SPA Hotel & Brasserie Regatta Restaurant

Agency

Myy Agency

I led visual rebranding and website redesign project for Regatta Spa Hotel in Hanko, Finland to enhance user experience and reflect the hotel’s unique offerings. Achieved a 19% increase in average website session duration through responsive design and clear navigation pathways, supported by comprehensive brand guidelines for consistent application across platforms.

The restaurant underwent a design re-branding as part of Regatta SPA Hotel. I crafted the brand identity, new logo, website interface, and material production.

Clarifying and Visualising Government Programme Communications

Emma's Role

Art Director & Visual Strategist

Client

Confederation of Finnish Industries,
Finance Finland,
Health Tech Finland,
The Finnish Association of Private Care Providers &
Pharma Industry Finland

Agency

Myy Agency

Ahead of the 2023 elections, the Confederation of Finnish Industries (EK) and its sectoral associations sought to highlight the critical state of Finland’s social and healthcare system. They stressed that traditional models are no longer sustainable due to funding challenges and the aging population’s growing needs.

Their goal was to steer public debate toward the concrete challenges of digitalizing healthcare (sotedigi), offer practical tools for policymakers, and underline the private sector’s role in providing solution-driven value to the system.

Myy Agency’s team facilitated and streamlined the goals of member organizations and we turned them into clear, impactful visual communication. I had the honor of designing the visual concept.

The result? Visually engaging materials for both online and offline, and a concise videos covering all the essentials!